Mobile phones (1)__________ different things to different people. (to mean) The information about
who uses them (2)__________ of great interest to the companies that produce them. (to be) One
leading manufacturer (3)__________ customers into the following categories. (to divide) First, there
are the ‘rational’ buyers who (4)__________ their phones for e-mail and Internet access, as well as
making calls. (to use) The second category, the so-called ‘stylish’, (5)__________ more attention to its
style and appearance. (to pay)